Fabula / Facial & Neck Jelly Mask /
Identity design, packaging & communication materials.

 

This product aim for those prefer a Jelly-based facial mask. The client would probably expect us to feature images of flower petals with lots of berries on the pack due to the ingredients, but somehow we couldn't see that. All we have in mind was a foggy scene by the lake early in the morning. We end up with a beautiful black & white photo of a scandinavian mountain and lake landscape, composed with a loud zest of yellow in glossy print. And we told the client all the flowers and berries were in the forest.